About the unit
Toba Agency: 360° iGaming marketing in one team
Six vendors for six channels is the classic way to lose control of your brand. Toba Agency handles all of it with one team. Numbers, process, facts.
Toba Agency is your full-cycle iGaming marketing partner, one of the three units of Toba Group.
Six contractors for six channels — that's the usual way to lose control of your brand before the first consolidated report. We work as a full-cycle igaming marketing agency: one team handles strategy, PR, influencers, PPC and native mentions at the same time.
Clients come to us to get results across every channel without coordinating a dozen contractors. We work with any vertical and any GEO.
Six directions — one team
Marketing Strategy — positioning, channel mix and content directions built around your GEO list and acquisition goals. A roadmap with deadlines and budget allocation across markets.
Influencer Marketing — streamers and creators with verified audiences on Instagram, YouTube, TikTok, Kick and Twitch. We run influencer marketing end to end: sourcing, negotiation, production control, tracking links and reporting — all on our side.
PR — media relations, press placements and news hooks tailored to your product. Publications in industry outlets and local media across target markets, the way a full igaming pr agency should work.
PPC — Meta Ads, Google Ads, TikTok Ads, Telegram Ads, X Ads and Reddit Ads. Account setup, creative rotation, distribution across GEO and budget within each platform's rules — this is the work of an igaming ppc agency in practice.
Native Promotion — mentions and reviews from real people on X, Threads, Reddit, Instagram, Facebook and YouTube. This is organized shilling, done transparently and under control.
Telegram Media — placements on our own channels and across a vetted partner network in 100+ markets. Our own network is what sets us apart from a standard telegram media buying agency: we place on channels we control.
Toba Agency numbers
9+ years on the market
100+ GEOs
300+ projects
$187 CPA and 210% ROI over 12 months on a Tier-1 project
$74 CPA and full payback in 4 months on a Tier-2 project
This is the level of numbers we show in every report.
How we work
Each direction is a separate contract. Brands usually start with one and add others after the first reporting cycle — the way anyone picks a reliable full-cycle igaming agency when they want to check the quality first.
What we solve
Coordinating six contractors takes more time than the work itself, and each one's report shows only its own channel, with no whole picture. Toba Agency closes this with one team and a consolidated report across all directions at once.
The second problem is channels with inflated audiences that slip into the media plan and eat the budget with nothing to show. We check view dynamics, comment patterns, follower growth history and past advertisers — this is verify influencer audience before igaming partnership in practice.
Behind these numbers is a team that runs every project personally.
Team
Bohdan Tymoshchuk and Oleh Arutiuniants — founders of Toba Group. Serhii Horbenko — CBDO.
This same team is responsible for how Toba Agency fits into the overall structure.
Toba Agency is part of Toba Group
Full-cycle brand marketing is one of the three units of Toba Group. Paid traffic is covered by Toba Traffic, organic reach by Toba Clipping. One team, one report across all three.
